Food Lion Announces 2013 Fall Football Campaign to Benefit Children’s Miracle Network Hospitals®


SALISBURY, N.C. — Food Lion will kick off its Children’s Miracle Network
Hospitals® Fall Football Campaign, Wednesday, Sept. 4. The campaign will
run through Sept. 17 to support local children and their families receiving
medical care from 26 children’s hospitals.

During the two-week campaign, customers who donate $1 at the register will
receive a paper football to acknowledge their support. Customers can also
purchase specially-marked Kellogg’s and Proctor and Gamble products to
support the nonprofit organization. For purchases of specially-marked
products during the campaign, Kellogg’s and P&G will each make a donation
of up to $50,000 to Children’s Miracle Network Hospitals.

“This year, we have already raised $2.4 million toward our $4 million goal
for Children’s Miracle Network Hospitals,” said Sherrii Webb, Food Lion’s
community relations manager. “We invite our customers to help us during the
next two weeks to collect an additional $1.6 million to provide critical
care to thousands in need through this important organization.”

This year marks the 22nd Annual Children’s Miracle Network Hospitals
campaign at Food Lion stores. Food Lion has supported CMN Hospitals since
1991 and has raised more than $45 million. Donations to Children’s Miracle
Network Hospitals create miracles by funding critical research and
supplementing medical care to help millions of kids overcome diseases and
injuries of every kind.

About Food Lion

Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates
more than 1,100 supermarkets. The company employs approximately 57,000
associates delivering quality products, low prices and service to customers
in 10 Southeastern and Mid-Atlantic states. For more information, visit

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds for 170 children’s
hospitals across the United States and Canada, which, in turn, use the
money where it’s needed the most. When a donation is given it stays in the
community, helping local kids. Since 1983, Children’s Miracle Network
Hospitals has raised more than $4.7 billion, most of it $1 at a time. These
donations have gone to support research and training, purchase equipment,
and pay for uncompensated care, all in support of the mission to save and
improve the lives of as many children as possible. Learn more at